1. Great companies don’t start from great ideas. They start from great will and decision.
2. Great leaders build companies on human ideals and values.
3. Two companies with the same product or service must have unique core values if they want to be great.
4. Great companies set their priorities right. They don’t put money first. They put service first.
5. Companies that are built to last always stand on their original truth, while they remain flexible with their plans.
6. Great companies always set lofty goals that usher them into new heights of achievements.
7. Visionary companies always try new things. They are not rigid on the old ways.
8. High selection is part of great companies’ watchword because they are not a place for everyone.
9. Outsiders don’t lead in great companies. It’s only people who are part of the company and have imbibed the culture.
10. Visionary companies focus on competing with themselves and their goals, not with their competitors.
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