1. Trust is the number one word that pulls every customer’s emotional string on whether they will buy a product or not.
2. People buy on emotion and justify with logic.
3. Objections are merely smokescreens for uncertainty and lack of trust.
4. Set the tone of the conversation and direct your prospect by your questions.
5. Direct your words and actions toward building your customer’s trust and increasing level of certainty.
6. In the first few seconds of encounter, you want to express your confidence in yourself and in your product.
7. Don’t only care about what you say, care about how you say it.
8. Your words can move your prospect logically, it is your tonality that moves your prospect emotionally.
9. Your appearance is very important. Dress in a way that is congruent with your profession.
10. When selling to buyers, women connect with attention, men connect with intention.
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