Saturday, July 17, 2021

10 Lessons & Best Ideas From INFLUENCE: The Psychology of Persuasion By Robert B. Cialdini


1. We feel obliged to do to others as they’ve done to us. (the law of reciprocity).

2. Attaching reason to a request increases the success rate.

3. We like to be consistent with what we are committed to. (the law of committment)

4. We are more influenced by what we see other people do than what we don’t see them do. (the law of social proof)

5. The impact from environment could be so subtle at the beginning but clearly seen at the end.

6. When we make choice, we prefer to choose or say yes to people who we like to those who we don’t. (the law of liking)

7. People listen to those who have authority more than those who do not. (the law of authority)

8. We value something more and are more motivated to act when something is in small quantity than when it’s in large quantity. (the law of scarcity)

9. Human beings are pretty much the same in term of their psychology and behavioral pattern.

10. Behind every of our action, there’s always a factor of influence.


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